2022 Digital Marketing Resume Example & Tips
Your resume is a great opportunity to show off your personality and key digital marketing skills. If you’ve worked in the industry for several years, your resume should reflect that. If you’re new to this field and have spent most of your career working in an entirely different industry, focus on transferable skills that are relevant to digital marketing. And if you’re just entering the job market as a recent or upcoming graduate, then make sure to include relevant coursework or internships that are worth highlighting for prospective employers. You’ll also want to lean heavily on keywords from the job description when choosing what accomplishments and skills to highlight in your summary statement.
Digital marketing is a highly sought-after career path, and landing jobs in the industry is incredibly competitive.
The digital marketing industry is a hot one, and it’s only getting hotter. Thanks to the popularity of online marketing and the growth of social media platforms like Facebook, Twitter and Instagram, there are more opportunities than ever before for people with digital marketing skills.
But competition for these jobs can be fierce—especially since so many people want an entry-level position in this field. So how can you land an interview at your dream employer? One way is by submitting a resume that makes you stand out from everyone else applying for the job.
The most important thing to remember when writing a resume is that it’s not a biography. You want to show off your skills, not tell your life story. Make sure you include SEO/SEM, content marketing, data analysis and web development among your core skills and specialties, as well as social media management, email marketing and messaging and campaign strategy.
People typically devote less than 10 seconds to scanning a resume before deciding whether it’s worth reviewing further.
When you’re writing your resume, make sure that you keep in mind the fact that most people have a very limited amount of time. They don’t want to spend their precious seconds reading through every detail on your resume; they only want to know whether or not you’re qualified for the job.
That’s why it’s important to write a summary statement at the top of your digital marketing resume. Give them your brief introduction and include information about what makes you stand out from other candidates like yourself:
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Highlight any relevant skills or experiences (for example, knowledge of certain software programs)
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Include an accomplishment or two that proves how well-qualified you are for this position
Digital Marketing Resume Writing Tip #1
Use the right terminology. If your goal is to land an interview with a digital marketing company, you need to make sure that you’re using the right terminology. You’ll want to use words like “content marketing,” “SEO,” “SEM,” and “PPC” among others when describing your past experience.
Hiring managers are often managing double or triple the number of job openings they had in pre-pandemic times.
In the early days of the pandemic, when hiring managers were still trying to figure out how to hire for a new kind of job market and dealing with an influx of applications from candidates who didn’t quite understand what digital marketing was all about, this wasn’t such a big problem. But now that things have settled down and hiring managers are able to go back to their regular workflows? It feels like we’re back at square one.
Hiring managers are often managing double or triple the number of job openings they had in pre-pandemic times. That means they have less time than ever before—and less motivation—to comb through your resume looking for reasons not to hire you. They want someone who can hit the ground running: someone who has experience using Google Analytics or Mailchimp or HubSpot; someone with advanced knowledge in SEO copywriting; someone who has built landing pages or created Facebook ads before; someone who knows how all these things fit together into a cohesive strategy that brings results fast and cost-effectively…
And here’s the thing: if you don’t know how all these pieces fit together into something meaningful, neither do they!
You need a digital marketing resume that’s going to stand out from all the others in your professional network.
As a digital marketer, you know the importance of standing out from the crowd. If you’ve been looking for a job, then you’re probably well aware that there are more resumes than jobs available in this field. If you want to get noticed, your resume needs to be different from all the other digital marketing resumes in your professional network. It needs to be unique, memorable and different from every other candidate applying for jobs as well as every other person applying for an open position at your company.
Digital Marketing Resume Writing Tip #2
Be original. It’s important to stand out in a good way when writing any kind of resume, but if you’re applying for a job in digital marketing, your creativity could be the deciding factor between you and another candidate with similar experience and qualifications. Consider this when thinking about your skills or accomplishments—how can they be presented in an original way?
Your job title and company should be prominently displayed at the top of your summary.
It’s important to make sure your job title and company are prominently displayed at the top of your summary. This should include both your job title, which is bolded, as well as its corresponding company name, city and state. It’s also good practice to include any contact information (email address, phone number), along with a link to your LinkedIn profile or website URL.
Focus on key digital marketing skills and accomplishments that relate to the role you’re applying for.
You should tailor your resume to the job you’re applying for, but you should also focus on key digital marketing skills and accomplishments that relate to the role you’re applying for.
List all your relevant experience, starting with your most recent job first. Lead each description with a few bullet points to highlight your most important contributions and achievements—for example:
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Redesigned website for digital marketing agency (Jan 2019 – Present)
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Worked with CEO to develop new SEO strategy after Google algorithm changes (Jan 2019 – Present)
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Increased organic traffic by 20 percent in first three months on the job (Jan 2019 – Apr 2019)
Remember to avoid redundant language or overly formal phrases, like “responsible for” or “in charge of.”
You should also avoid using redundant language and overly formal phrases, such as “responsible for” or “in charge of.” Instead, use active verbs that describe the tasks you performed directly. For example, instead of saying “managed a team of 10,” say “managed a team of 10 developers working on various projects.”
Finally, your resume should be written in the most specific language possible. This means using carefully selected words that convey exactly what it is you did—and not just any old thing. If there’s a way to express something more clearly and concisely (without sacrificing meaning), do it! That way your reader has no doubt about what job-related tasks are important to know about—and that makes it easier for them to decide whether or not they want to interview with you based on those qualifications alone.”
Digital Marketing Resume Writing Tip #3
It’s about the data. Data is an important part of digital marketing—you need to be able to analyze what works and what doesn’t when it comes to your campaigns—so make sure that you include any data-related experience on your resume!
Provide all of your digital marketing experience, starting with your most recent job first.
As you start to put together a digital marketing resume, it is important that you include all of your experience in the field. This will give hiring managers a clear understanding of how long you have been working as a digital marketer, and what areas of expertise you have picked up along the way.
In today’s world where there are so many different types of digital marketing jobs available, it can be difficult to know what details are most important in constructing your resume. However, there is one universal truth: All resumes should first include a summary section that describes the candidate’s skills and experience in one paragraph or less. In this section, include any relevant information such as certifications or training courses taken as well as job titles at previous employers—and make sure that these items are listed chronologically by date so employers can see how far back into time they go!
Lead each description with a few bullet points to highlight your most important contributions and achievements.
When it comes to writing a digital marketing resume, you have to be careful about how you describe your past accomplishments and contributions. You want the hiring manager to know what you did, but not in such a way that makes them think you’re bragging.
Here are some tips for making sure that doesn’t happen:
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Use numbers. Numbers don’t lie and they’re easy for hiring managers to grasp. If you increased sales by 50%, then put that right there at the top of your list of achievements—it’s clear and concise, yet still highlights how well-suited you are for this role.
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Use short sentences whenever possible (even if they don’t seem grammatically correct). Longer sentences can make it difficult for people reading resumes quickly—and most recruiters or HR professionals will just glance at yours while they’re looking through dozens more like it every day!
Quantify your successes whenever possible
Quantify your successes whenever possible. Instead of saying “I built the company’s first mobile application,” quantify it: “Built the company’s first mobile application, which generated $200k in revenue in its first year.”
Instead of saying “Reduced customer churn by 5%,” quantify it: “Reduced customer churn by 5%, saving the business $1 million over two years.”
Instead of saying “Improved efficiency by 25%,” quantify it: “Improved efficiency by 25%, saving 20 hours per week that previously went to emailing and calling clients.”
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Show how you made an impact on a process or system. Instead of stating that you led a team to implement new software, show how this improved productivity or profitability. How did those improvements affect customers? If possible, include numbers—for example, 1% increase in sales volume or 3% decrease in overhead costs—to demonstrate your impact on the bottom line.
Conclusion
Digital marketing is a competitive field, with many job seekers applying for the same positions year after year. It’s important to have a resume that will stand out from the crowd if you’re hoping to land one of these coveted jobs in 2020. If you’re looking for inspiration, we’ve got some tips on how to write and format your digital marketing resume so it will catch an employer’s attention right away.