2022 Marketing Manager Resume Example & Tips

How can you create the perfect Marketing Manager Resume? 

That’s a big question!

This is one job that there is A LOT of competition for and getting your resume to stand out is a challenge. A marketing manager is someone who has a balance of strategy, finance, project management and creativity. 

The marketing manager role requires a strong but personable personality along with the ability to appear calm in the midst of chaos. Additionally you need software skills and an endless knowledge of the latest acronyms such as CAC, LTV, MRR, ROAS and so many more.

Yikes! How can you possibly create a marketing manager resume that delivers all of that?

It’s ok – you can relax. Read on to discover the secrets to writing a marketing manager resume that gets you hired. 

Top Tips For Writing The Best Marketing Manager Resume Examples

You’d be amazed at how many Marketing Managers are out there competing for marketing jobs.

The job of Marketing Manager covers such a wide array of business that it’s hard to get noticed by hiring managers.

Are you an expert with CRM and email marketing? Do you specialize in developing customer acquisition funnels? Maybe you’re an expert is social media and SEO? You might even be the world’s leading expert in SEM and other paid advertising channels.

No matter what you’re area of marketing experience, education and skills is the following will give you the resume writing ideas to create a resume that stands out from the competition.

Now, let’s get your phone ringing to get you hired as a marketing manager!

TIP #1: How To Place Skills On A Marketing Manager Resume

There are different types of skills you can use on a marketing resume. Did you know that?

Marketing Hard Skills are skills that demonstrate technical knowledge or training. These are skills like being trained in certain marketing software such as HubSpot, Marketo, Microsoft Dynamics, Salesforce. It can also mean having a certification in other marketing platforms such as Google Adwords, Facebook Business Manager or LInkedIn.

Hard Skill Example: “A certified expert in HubSpot marketing” or “Experienced with Adwords and Facebook paid advertising platforms”

Marketing Soft Skills are skills that can’t be measured or quantified but are essential in demonstrating what makes you a great marketing manager and valuable marketing team member.

Soft Skill Example: “Strong presentation skills” or “Organized Multi-tasker” or “Creative self-starter”

Listing marketing manager skills on a resume can be done in different ways. You can work them into the descriptive text of your education or experience. They can also be listed as a featured section.

Try to have the experience summary on a resume include both hard and soft skills. A good goal is to have each descriptive bullet include one skill that is relevant to the job your applying for. 

TOP 5 MARKETING MANAGER SKILLS FOR A RESUME

1. CRM experience
2. Google AdWords SEM
3. Project management
4. HubSpot Email Marketing
5. Facebook Marketing

Beyond your experience and education, the next thing to make your marketing resume stand out is the skills you show. The goal of your resume is to show that you can do the job. Don’t be afraid to customize resume to highlight your marketing manager to match what their looking for in a marketer. 

TIP #2: Write A Resume Objective That Gets Their Attention

First the hiring manager will read your name. The very next thing they’ll read is the resume objective – so it’s essential for it to make a great first impression.

The key to a great marketing manager resume is to start it with a solid resume objective. “Solid” means you’ll want it to be more than simply listing things like “To get a job as an marketing manager” or “Get hired as an marketing manager”. So put some extra effort it. Think of this resume objective as your chance to show your future employer who you are and why you are the one they want to interview. 

A good rule of thumb is to aim for your objective to be one sentence in length – you don’t want to tell your long history of being a marketing manager. Create a quick and powerful headline for your resume that get’s their attention and result in them continuing to read the rest of your resume. 

Ok, so where do you start when writing a Marketing Manager resume objective?

Like any good marketing strategy, you need some creativity and some control. Plan for your resume objective to have 3 parts.

Part 1: Confidently describe who you are as an employee. You want your future employer to get a positive idea of what you’re like. Key words to include could be “creative”, “self-starter”, or “responsible”.

Part 2: Highlight elements that you truly value in your work. This tactic will allow your resume objective to convey your integrity as a member of their team. Key words to include could be “dedication”, “honesty”, or “honor”.

Part 3: Let them know what your goals for employment are. If you do this right it will demonstrate that you find value in your job beyond a pay check. Key phrases to include could be “contribute to the growth of the company” or “be a part of something greater than my position”.

 MARKETING MANAGER RESUME OBJECTIVE EXAMPLE:

A reliable self-starter who takes pride in contributing to a team and the growth of a company. 

TIP #3: Know How To Include Experience On Your Marketing Manager Resume

Work experience on your marketing manager resume should just list previous employers, right?

Wrong.

It’s so much more that that.

In almost every case, the way you present work experience will determine if you get the interview or not. 

Say it with me. Writing your resume work experience properly is important! So, let’s examine ways you can put in extra effort and make it perfect!

The first mistake that many make is to underestimate the amount of valuable work you did at your previous jobs. When you do this you end up writing the work experience on your resume like it were a list of simple and boring tasks.

A great place to start is to take a look at the job posting you’re applying for and see what they’re looking for in a marketing manager. How do they describe the marketing work they are hiring you to do? Now, think back to your previous marketing jobs to find similar situations that you can use to focus your experience descriptions around.

Now that you’ve described your previous experience to match what they are looking for, your next step is to list innovations that you’ve made in your previous marketing positions. Did you create a new marketing approval process that save time? Did you implement new creative brief that reduced department errors? Yes? Then make sure this is included in your marketing resume work experience.  

Lastly, nothing demonstrates success like numbers! So make sure you include them as much as possible in your marketing resume experience section.

If you managed a lot of marketing campaigns simultaneously, then ask yourself “how many?”. If you optimized an ad campaign to increase conversion and reduce spend…by how much? And how much did it save? Did you manage a team of marketing coordinators? How many were on the team? 

Bad example:

• Regularly optimized paid advertising campaigns.

Good example:

• Monitored and optimized Facebook ad campaigns resulting in 2.5% increased conversion and saved $53,000 over 3 months.